By now, as a flooring store owner, you should understand the importance of social media for building brand awareness and increasing engagement. While it's crucial to create valuable content, it's equally important to build a community that will support and promote your business. In this post, we'll explore why community is essential for driving sales and offer tips on how to create a thriving community on social media.
The amount of followers you have means squat if they aren't actively engaging your content.
Having a large following may seem impressive, but if your followers aren't engaging with your content, then it's not doing much for your business. In fact, it could be hurting your social media profiles. After all, if your own followers won’t engage with your content, why would Instagram or Facebook show it to anyone else? Instead of focusing on growing your follower count, focus on building a community of engaged followers. These are the people who are interested in your brand, engage with your content, and are more likely to become customers. A group of a couple hundred people who are willing to engage and share your posts is infinitely more valuable than thousands of followers who never see your posts.
Your followers should match your target market.
When building a community, it's essential to attract the right people. Your followers should match your target market, meaning they are interested in your products or services and are likely to become customers. This isn’t always easy to procure. You must first find what other social media accounts, hashtags, and content types your target market is engaging with. For flooring stores, the best place to find these accounts are with builder, interior design, or neighborhood social media profiles. Then, you can start engaging with them. By targeting the right audience, you can increase the likelihood of converting users into followers and followers into customers.
Your community should be on social, but you should be able to reach out to them on other channels.
While social media is an excellent platform for building a community, it shouldn't be your only means of communication. It's crucial to have other channels to reach out to your community, such as email marketing. These other channels allow you to build a deeper relationship with your community and drive sales by reaching out to your community directly and in a personalized way.
In conclusion, while content is important for driving engagement, community is what drives sales. By building a community of engaged followers who match your target market, you can create a loyal customer base that supports and promotes your business. Remember, having a large following doesn't mean much if they aren't actively engaging with your content. Focus on building a community that will support your business and help you achieve your goals.