How many times do you have customers enter your store looking to get new flooring for every single room in their home? Most of the time, customers are looking to do smaller projects like: upstairs, downstairs, bathrooms, etc. So, when they are looking to re-do other portions of their house, how can you ensure they come back to you, and not a competitor?
Email Marketing Helps You Stay in Customers Mind’s:
Customers may not always be in the market for new flooring, but that doesn’t mean you should forget about them. With email marketing, you can stay in their minds and remind them of your business when they need your services. You can send them emails showcasing your latest jobs, special deals, or simply wish them happy holidays. These emails serve as a gentle reminder of your business and can increase the likelihood of them returning to you when they are ready for their next project.
Email Marketing Helps You Stay in Touch with People Who Never Bought:
Email marketing is also a powerful tool to stay in touch with potential customers who may not have bought anything from you yet. These are people who may have shown interest in your business, but for some reason or another, did not make a purchase. By keeping them in your email list and regularly sending them helpful information, tips, and promotions, you can keep your business top-of-mind when they are ready to make a purchase.
Email Marketing Creates Recurring Customers:
One of the biggest benefits of email marketing is that it can help create recurring customers. By regularly communicating with your customers through email, you can keep them engaged with your business and build a relationship with them. This relationship can lead to more sales, more referrals, and ultimately, more recurring customers. Additionally, in our work at Go DGTAL, we have found that by using email marketing, customer come back to shop with you, and often times spend more the second time then they do the first.
Still not convinced on email marketing? Check out these leads we have received for customers recently:
Email marketing is a powerful tool that can help you stay top-of-mind with your customers, keep in touch with potential customers, and create recurring customers. By sending targeted, personalized emails, you can build relationships with your customers and keep them engaged with your business. So, if you want to increase customer loyalty and drive more sales, consider incorporating email marketing into your marketing strategy.