If you want to run a successful Google search ads campaign and ensure users click on your ads instead of competitors’ ads, you must ensure the text you use in your ads is effective, relevant, and distinctive. In this blog, we’ll explore the importance of writing effective text in your Google Search Ads and how it can drive success for your business.
Relevance and Keywords
To ensure your ads reach the right audience, it’s crucial to incorporate relevant keywords into your ad copy. These keywords should align with what customers are searching for when looking for flooring solutions. If you are having trouble deciding on keywords, Google’s Keyword Planner can help identify high-value keywords to include in your ads. You can read our blog post on how to use Google’s Keyword Planner.
Example of Relevant Ads while Implementing Keywords:
Associated Keyword: Flooring Good for Pets
Headline: “Pet-Proof Flooring”
Description: “Find Flooring that Fits You and Your Furry Friends’ Lifestyle”
Explanation: This ad should show up for someone looking for flooring solutions that are pet friendly. Use your keywords to show up for these users, and perfect your ad text so that they click on your ad instead of competitors.
Unique Selling Proposition (USP)
What sets your business apart from the competition? Your ad copy should highlight your unique selling proposition, whether it’s free consultation, in-home consultation, special financing, a large showroom, etc. Make it clear why customers should choose you over competitors.
Example:
Associated Keyword: Emergency Plumbing Services
Headline: “Reliable 24/7 Plumbing Services”
Description: “Need plumbing help fast? Our licensed plumbers are available 24/7 to handle any emergency, from leaks to clogs. Call now for quick, reliable service!”
Explanation: By using “Reliable 24/7 Plumbing Services” in the headline, the ad directly addresses the urgency and dependability customers seek during plumbing emergencies. The description reinforces the USP by emphasizing quick response times and licensed professionals, ensuring potential customers feel reassured that they'll receive prompt, professional assistance when they need it most.
Call to Action (CTA)
Including a strong and clear call to action in your ad text is essential. It tells potential customers what you want them to do next, whether it’s calling your business, visiting your website, or requesting a quote. CTAs help guide users toward conversion.
Example:
Headline: “Start your Home Remodel Today!”
Description: “Call Now for a Free Consultation.”
Local Focus
For a brick and mortar store or business, targeting a local audience is often crucial. Incorporate location-specific keywords and information into your ad text, such as your store's address, hours of operation, and any special promotions for local customers.
Example:
Associated Keyword: “HVAC Services in [City Name]”
Headline: “[City Name]’s HVAC Experts”
Description: “Visit Our [City Name] Showroom Today for a Wide Selection & Exclusive Deals!”
A/B Testing
The world of online advertising is dynamic, and what works today may not work tomorrow. Regularly conduct A/B tests on different ad texts to see which versions yield the best results. Use data-driven insights to refine your ad copy over time.
Bonus Tip
Want a great way to set your ad apart from other competitors? Add job photos to your search ads. This will make your ad stand out and create a much more appealing ad. Additionally, Google has said adding images to search ads will increase your click-through rate by 10%! Additionally, if you are having troubles coming up with ideas for headlines and descriptions, research competitors and employ ChatGPT for some help! Just make sure you are tracking which texts perform best so you can make edits accordingly.