As a flooring store, social media advertising can be an effective way to reach new customers and grow your business. However, before you invest in Facebook and Instagram ads, you need to ensure that your social profiles and website are ready to support and maximize the impact of your ad campaigns. In this post, we'll explore the three key signs that your flooring store is ready for Facebook and Instagram ads.
1. Your social profiles have a personality that followers know and regularly engage with.
Before investing in social media ads, it's crucial to establish a strong presence on social media with a clear and consistent brand personality. If your social profiles have an engaged following that knows and regularly interacts with your brand, you're off to a great start. The more personality and authenticity you showcase on social media, the more likely it is that your followers will trust and support you. If all your followers see is a brand, then you’re doing something wrong. Make your socials personal.
2. You have unique and valuable content users have organically interacted with.
To succeed in social media advertising, you need to have unique and valuable content that resonates with your target audience. If you've already established a strong following on social media with regular, organic engagement, it's a good sign that your content is resonating with your audience. This indicates that your brand has already built trust and credibility with your followers, making them more likely to engage with your paid ads. However, if you have not yet created that type of content, paid advertising can be a massive waste of time and money. Just like installing flooring in a house with a faulty or unleveled foundation, creating paid advertising before getting the basics down will only create a bigger problem.
3. You have reporting and tracking set in place to re-target anyone who makes expressions of interest on your site or social profile.
Once you've established a strong presence on social media and have valuable content that resonates with your audience, it's crucial to track the success of your social media campaigns. By setting up proper reporting and tracking, you can re-target anyone who has expressed interest in your brand, either by visiting your website or engaging with your social profiles. This helps to maximize the effectiveness of your ad campaigns and ensure that you're getting the most out of your advertising spend.
Social media advertising can be a valuable tool for flooring stores looking to reach new customers and grow their business. However, before investing in Facebook and Instagram ads, you need to ensure that your social profiles and website are ready to support and maximize the impact of your ad campaigns. If you have a strong presence on social media with engaged followers, valuable content, and proper tracking and reporting, then you're ready to take your social media advertising to the next level!