If you aren’t using social media to promote your flooring store, you are doing something wrong. Social media is the best way to personalize your store so you stand out against competitors (especially box stores). However, if all you ever do is post stock photos and stereotypical “professional” graphics, you are wasting your time. Not only will you not push engagement on your posts, but you will also show users that you are no different than any other stores in your area. That is why it is important to personalize your social media to reflect your store’s values, the work you have done, and the market you are looking to serve. Here are couple tips to do just that:
Don't use stock images, use job photos.
Using stock images might seem like an easy solution to fill your social media feed, but they don't resonate with your followers. Instead, use photos of your actual flooring installations. Sharing job photos not only helps showcase your work, but also gives your followers an idea of what your products look like in real homes. This is also a great way to show users that you have already been doing great work in their area, and that you are an industry leader. But what is the best way to get job photos without spending time on going to every job site?
Increase Customer Generated Content: Have customers send you photos of their homes with your flooring in it.
Once you finish a job, you should always be reaching back out to customers asking them for pictures and a review of the job. There are easy ways to automate this so that whenever a job is finished, an automated but personalized text or email can be sent to your customer requesting pictures of their beautiful home and requesting them to leave a review. This takes minimum effort on your side but will deliver incredible results. Additionally, reach out to your customers and ask them to share their photos on social media, tag your store, and use a branded hashtag. This will boost the engagement on your page and exponentially increase your reach. If you are still experiencing friction to customer generated content, you can also offer incentives to encourage customers to share their photos. You can do this by creating monthly photo contests with prizes for winners. We have done this exact thing and ended up receiving 6-8 new job photos a month.
In summary, utilizing social media to promote your flooring store is essential for standing out from competitors. However, relying on stock photos and generalized graphics will only hinder engagement and portray your store as indistinguishable from others. To personalize your social media presence effectively, opt for showcasing job photos that exhibit your actual flooring installations and demonstrate your expertise. Additionally, actively encourage customer-generated content by requesting photos and reviews, while offering incentives to further enhance engagement. By following these strategies, you can create an authentic and engaging social media presence that reflects your store's values and sets you apart in the market.